Seal
Agency
Sui Foundation
Year
2026
Scope
Brand, UI/UX, Copywriting, Campaign Design
Category
Data, Technology, Web3
Role
Creative Direction
Team
Creative Direction: Jordan Francis, Samridhhi Sondhi
Copywriting: Michael Humpherey, casson Rosenblatt
Design: Holographik, Samridhhi Sondhi
Motion: Holographik
Storyboarding: Samridhhi Sondhi
Product Marketing Manager: Casson Rosenblatt
Seal is a Sui product built to encrypt sensitive data and let builders decide exactly who can access it, with those rules enforced entirely onchain. We took a full turn away from the usual Sui aesthetic because we wanted something that feels relatable, fun, and easy to explain through metaphor. Seals are the dogs of the sea, so for Sui, Seal became the data dog, a guardian that lets its friends in and keeps the foes out. It matters because it's the first of its kind to give builders custom, programmable access settings without making them build their own security infrastructure, from time locks to token gating to app defined logic. The identity carries that same balance, fun yet professional, simple and clean, turning something as dense as onchain access control into an idea people actually want to reach for.